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Responses > Bounty Packs

Freedom of Information request Bounty Packs

Response published: 26 August 2025

FOI Request

I am writing to make a request under the freedom of information act 2000. I write to request information about the Trust's relationship with the company that produces Bounty packs, which are handed out to expectant / new parents accessing NHS maternity services, and specifically to ask: - Whether the Trust currently allows, or previously allowed, Bounty representatives on its wards, and if so, when this began / ended; - Whether the Trust currently distributes or allows the distribution of Bounty packs to expectant parents and / or new mothers, and if so, which Bounty packs are distributed, how (e.g. by midwives / by Bounty representatives), and the approximate number of packs supplied by Bounty to the Trust each year; - Whether the Trust has any financial relationship involving the payment or receipt of funding or support from Bounty UK or its affiliates / partners (Bounty Group Ltd, Joy Memories Inc) in relation to the distribution of Bounty packs or other services from Bounty, and if so, what such payment/support relates to, when such payments/support began, the total £ value received to date and the £ value of any current contract; - Copies of any contracts, agreements or memorandums of understanding with Bounty (or its parent company or affiliates, including Bounty Group Ltd, Bounty UK Ltd, or Joy Memories Inc.) in relation to the distribution of Bounty packs or other services from Bounty; - Whether the trust has received any assurances from Bounty in relation to data protection, and if so, the nature of these assurances; - Whether the Trust has ever received any complaints about Bounty UK and if so, the numbers and nature of complaints over the period received.

FOI Response

Freedom of Information Request – Ref: FOI 138-2025

Thank you for your recent Freedom of Information request. Please find our response below.

You asked:

I am writing to make a request under the freedom of information act 2000. I write to request information about the Trust’s relationship with the company that produces Bounty packs, which are handed out to expectant / new parents accessing NHS maternity services, and specifically to ask:

– Whether the Trust currently allows, or previously allowed, Bounty representatives on its wards, and if so, when this began / ended;
– Whether the Trust currently distributes or allows the distribution of Bounty packs to expectant parents and / or new mothers, and if so, which Bounty packs are distributed, how (e.g. by midwives / by Bounty representatives), and the approximate number of packs supplied by Bounty to the Trust each year;
– Whether the Trust has any financial relationship involving the payment or receipt of funding or support from Bounty UK or its affiliates / partners (Bounty Group Ltd, Joy Memories Inc) in relation to the distribution of Bounty packs or other services from Bounty, and if so, what such payment/support relates to, when such payments/support began, the total £ value received to date and the £ value of any current contract;
– Copies of any contracts, agreements or memorandums of understanding with Bounty (or its parent company or affiliates, including Bounty Group Ltd, Bounty UK Ltd, or Joy Memories Inc.) in relation to the distribution of Bounty packs or other services from Bounty;
– Whether the trust has received any assurances from Bounty in relation to data protection, and if so, the nature of these assurances;
– Whether the Trust has ever received any complaints about Bounty UK and if so, the numbers and nature of complaints over the period received.

Our response:

The Trust does not provide the service mentioned on your request. Please redirect your request to Gloucestershire Hospitals NHS Foundation Trust, at ghn-tr.foi@nhs.net

Next steps:

Should you have any queries in relation to our response, please do not hesitate to contact us. If you are unhappy with the response you have received in relation to your request and wish to ask us to review our response, you should write to:

Louise Moss
Head of Legal Services / Associate Director of Corporate Governance
c/o Gloucestershire Health and Care NHS Foundation Trust
Edward Jenner Court
1010 Pioneer Avenue
Gloucester Business Park
Brockworth, GL3 4AW
E-mail: louise.moss@ghc.nhs.uk

If you are not content with the outcome of any review, you may apply directly to the Information Commissioner’s Office (ICO) for further advice/guidance. Generally, the ICO will not consider your case unless you have exhausted your enquiries with the Trust which should include considering the use of the Trust’s formal complaints procedure. The ICO can be contacted at: The Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF.