Dear FOI Team,
I am writing to make a request for information under the Freedom of Information Act 2000.
Please provide the following information:
1. Primary Trust Branding (including deviations from the standard NHS logo) Please provide:
The total amount the Trust has spent on creating, developing, or refreshing any primary organisational branding that deviates from the standard NHS Identity guidelines and the standard NHS logo provided by NHS England.
This includes any work undertaken to create or maintain Trust‑specific logos, symbols, design elements, or visual styles that are not part of the NHS national identity system.
For any such branding, please state:
– Whether the work was carried out in‑house or by an external supplier
– Names of any external suppliers used
– Amounts paid for each project
2. Branding for Individual Services / Departments / Programmes For any branding, sub‑branding, or visual identity created for individual services, departments, programmes, initiatives, or projects, please provide:
– Total spend for each branding project
– Whether the work was carried out in‑house or externally
– Names of external suppliers used, where applicable
– Amounts paid for each project
3. Time Period
Please provide information covering the last five financial years, or the most recent period for which data is held.
4. Cost Breakdown (if available)
If possible within the cost limits, please provide a breakdown of expenditure by:
– Consultancy or design fees
– Digital asset creation
– Printing or physical materials
– Implementation or rollout costs
If detailed breakdowns are not held, please provide whatever itemised data is available.
Yours faithfully,

